Yikes, Did You Really Say That?!
Yikes….Did you Really Say That?!
I was watching a television interview this morning with a very well known author, who shall remain nameless, & was shocked! The host asked him a question & instead of just answering he says “You’ll have to buy the book or come to my signing to find out”. The interviewer tries another tactic & the author responds with “That’s a great question Bob but I don’t want to give anything away”. As a producer I would not have been happy & probably would not have that author back.
There is a way of answering a question to peak a viewer’s interest without appearing rude or all you care about is selling books. Here are a few suggestions….
- “Yes, I did get my idea from a recent news story but changed the names, place & situation a bit. I’m so glad you asked me that & I’m sure it will make a bit more sense if you get a chance to read the book”. That way you’ve answered the question & enticed the viewer to purchase your book for the more in-depth story.
- You could also have said “I’m so glad you asked Bob because we’ll be going over that in greater detail at the signing tonight but suffice it to say I did get the idea from a recent news headline.”
- This is a possibility as well…”Great question Bob, I’m so glad you noticed the similarity between my book & the story that was in the news. However I do put a bit of a twist on it that you won’t want to miss.”
This is why it’s important to be media coached especially if you’ve never done a television interview. The coach or PR person can go over the kinds of questions you may be asked & how best to answer them, naturally, to intrigue the viewer. You can also watch other interviews of authors you admire to get a feel for what works & what doesn’t. Just remember…don’t be rude, answer the question but don’t give too much away & SMILE.
Good luck Authors!
The Chief Connector